Central Details For [advertising] In The Usa
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The English Football Association has also been an early adopter, deploying the technology for England’s World Cup warm-up against Costa Rica in June. Region-specific digital ads and messaging were inserted for a feed in the Americas and another in the rest of the world, in addition to the in-stadium domestic feed with the advertisements physically at the ground. The Premier League, with its huge global audience, is another which may invest more heavily in the technology. “Each club attracts significant investment from international partners. Watch any Premier League game and you’ll see that the perimeter media space is full of adverts for multinational brands as well as adverts for numerous Asian partners which are, quite frankly, wasted on the vast majority of the viewing audience,” Williams said. “All of the parts of the puzzle seem to be in place. The viewing audience is there, the demand from partners is there, and the technology is here. “Over the past two to three years we’ve seen significant increase in demand from clubs for the technology, with around 25% of clubs now having systems that are either fully functioning Virtual Hybrid systems, or they have the ability to be easily upgraded.” As fans move towards online content and watching what they want, how they want to, virtual advertising in sport could become even more targeted. Supponor is currently developing technology to insert virtual ads from the online world which are targeted at individual IP addresses. “Ultimately, we see a day when virtual advertising will be able to reach viewers with tailored content, not just on an international level, but by individual,” Williams said.
For the original version including any supplementary images or video, visit https://www.forbes.com/sites/robertkidd/2018/08/24/how-virtual-advertising-is-helping-brands-reach-international-soccer-fans/